"My best friend is a person who will give me a book
I have not read." Abraham Lincoln


Sick of the same old inspirational sayings? Take a demotivational road to health, wealth, and happiness and “Get the Cheese: Let the Other Mouse Go First!” to demotivate.


Ditch the soul-searching and self-help hype. Slay Goalzilla, Enter the Choice Dojo and Powerfully Crush Your Goals. Stop Asking ‘Why?’ Get Sh*t Done!


Let the Other Mouse Go First!

Can you handle demotivation? Press “BUY NOW” and begin your unconventional empowerment journey!

In these tales, both lovable and naughty characters provide the framework for sound personal and professional decisions.

Steve Job’s iPod, along with business stalwarts Drew Houston, Arianna Huffington, and Nina Vasa, come to life.

Harriet Tubman, the Egyptians, the Apollo space missions, and Spartacus’s rise are all stops in this Way Back Machine.

Meet Alice in Workland and Corporate Peak Performance Through the Looking Glass.

The S.T.E.A.D.Y. Framework, Unravelled Resilience, Beliefs, RAS, and Unconscious Thinking are just a few more.

“Hard work never killed anyone, but why take the chance?” – Work smart, balance, and maximise productivity without burnout.

“If you think you are too small to be effective, you have never been in the dark with a mosquito.” – Small actions can have a big impact.

“The only mystery in life is why the kamikaze pilots wore helmets.” – Your unconscious fears are shackles that limit your success.

These are just some of the demotivational quotes inside.

In this humorous twist, demotivational quotes become your kooky guides through life’s obstacles. “Get the Cheese” makes personal and business successes funny and educational.

With a wicked sense of humour and a keen eye for empowerment, seemingly negative proverbs can be transformed into powerful tools. You will find both entertainment and education in each story.

“Get the Cheese” is more than just a book; it is an educational journey that will make you think critically about the status quo. It dares you to use perspective to your advantage and use every event to your advantage.

Be brave and take charge of your own destiny.

Do not keep yourself from your cheese. Laugh at life’s absurdities, find value in the unexpected, and chart your own path to success.

"Either write something worth reading or do something worth writing."
- Benjamin Franklin


Cracking it open, the first page sucker-punched him: "Hard work never killed anyone, but why take the chance?" Laughter erupted, web-snot dangling. This book? His jam.

Hilariously cynical? Absolutely!

This book dares you to laugh at life's absurdities, find value in the unexpected, and carve your own path, even if it means trading productivity for a good dose of cheese-flavored snark

What Our Readers Say

Get Sh*t Done

Stop Asking, 'WHY?'

The parable in this book is a horror story. Some may find it disturbing. If you are squeamish, skip the parable. Go straight to the exceptional advice for overcoming the pitfalls of traditional goal-setting.

Goalzilla’s path is littered with unfinished projects, abandoned dreams, and a constant sense of being overwhelmed and unfulfilled. 

The Choice Dojo is a haven of calm and clarity for those who want to refine their aspirations, focus their energies and achieve significantly more.

Traditional rigid, restrictive one-size fits all goal-setting methods crush your spirit.

Research shows they lead to anxiety, burnout and stifled creativity. 

Liberate yourself from D.U.M.B.: Demonstrating Limited Applicability, Unleashing Analysis Paralysis, Misrepresenting Progress, and Blocking Creativity and Innovation.

Strip away the veil of justifications.

Be empowered from the core of who you are.

Reclaim ownership of your choices and actions.

Your conscious mind analyzes and plans.

Your unconscious mind drives action.

Chasing “Why” leads to indecision, procrastination and loss of confidence.

Your “who” is not a fixed label, but a dynamic journey of self-discovery.

Transform “why do I want this?” into “who do I need to become to get it?” 

Celebrate the continuous creation of your evolving identity. 

“Get Sh*t Done” is your road map to:

  • Achieve goals without the existential baggage.

  • Fuel motivation from your identity, not “why” drama.

  • Embrace the messy journey and laugh at the detours.

  • Build a life that’s fulfilling, complete, and uniquely yours.